by Aaron Golman, Kenshoo CMO

Two weeks ago, Google bought Clever Sense. Some are billing this as a response to Siri. Some see it as Google going after Yelp or Wolfram Alpha. And some have a hunch it’s about Hunch, which I once called the iPhone of Search.

I think the answer is none of the above — but, in a way, all of the above.

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