by Aaron Goldman, Kenshoo CMO
As I write this column, the ink is not yet dry on the full edition of the Kenshoo 2011 Online Retail Shopping Report, but I’ve just finished up the last section with my colleague, Ari Rosenstein, outlining five predictions for 2012. The research is based on a dataset of 28 billion total SEM impressions, 350 million clicks, and 8 million online sales transactions across our index of retail paid search advertisers. Here’s a preview for all the Search Insider pun-dits out there.
Read the full article on MediaPost.com.