by Catie Watson, The Content Standard

“Many organizations spend at least half their online advertising budgets on search and social channels, according to Josh Dreller, director of marketing research at Kenshoo. The study, reported in the ‘Added Value: Facebook Advertising Boosts Paid Search Performance’ white paper, shows that companies can establish a strong digital marketing presence by optimizing their investment in these two channels.”

Read the full article on ContentStandard.com