INFINITY AWARDS SUBMISSION

Objective

  • Hit challenging lead growth targets while maintaining cost-per-enquiry

Solution

  • Moved from Marin to Kenshoo
  • Utilized Halogen to effectively manage campaign spend and performance, allowing the software to drive growth from the long tail keyword variations

Results

  • YoY enquiry growth of 21.1%, well exceeding expectations
  • Cost-per-enquiry fell by 14.4% during the same time