by Tequila Burt, Fierce CMO

“‘Marketers, including B2B advertisers, know that there is tremendous potential with social media marketing and are looking for clear insights into what’s working and not working,’ said Josh Dreller, director of marketing research for Kenshoo. ‘This study counsels marketers on the most effective ways to define marketing objectives, promote brands and content, effectively target the right communications to the right people and develop a holistic approach for greater success.'”

Read the full article on FierceCMO.com