Resources

Quantifying the Impact of Multi-touch Attribution

For more search + social resources, visit Kenshoo.com/Intersections.

Although many marketers agree in principle that there’s a flaw in Last Ad attribution, Kenshoo has set out to quantify just how inefficient budgets allocated under a single-point model can be for digital marketers.

In this study, we’ve shined a spotlight on Facebook and analyzed the performance of recent advertising campaigns under Last Ad measurement and compared them to five standard attribution models.

Download your copy of Quantifying the Impact of Multi-touch Attribution to understand how single-point models undervalue certain channels, such as Facebook, and discover how new methods of dynamic attribution drive benefits beyond the standard forms of measurement.

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