by Amit Choadhry, Pulse2

Financial analysts have been harshly criticizing the effectiveness of an ad on Facebook. However digital marketing agencies like Kenshoo have been able to find ways to harness Facebook ads in a way that their clients have been able to find tangible benefits. Kenshoo recently created a metric known as “Exposure Rate” to showcase the success of a Facebook ad for their clients.

Read the full article on Pulse2.com.