by Kelly Liyakasa, Ad Exchanger

“With Twitter’s shift toward fine-tuned and tailored ads, one of the most attractive things for one Ads API partner is the delicate balance the platform strikes between the likes of Facebook and Google.

‘If you ask Twitter what they ‘are,’ I’m not sure they’d tell you they’re a social network,’ remarks Zvika Goldstein, director of product for Kenshoo Social.  ‘We see the targeting capability as very similar to what we know from Facebook and what we’ve seen for years on the search side. There’s something there that’s very compelling for a company like Kenshoo.'”

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