Breakthrough social media technology for elite marketers
Campaign Creation & Management
Increase efficiency through workflows optimized for sophisticated, large scale and complex ad programs.
- Social Ads Manager: quickly create and launch thousands of ads and campaigns with an easy-to-use campaign creation wizard
- Bulk Editing and Cloning: efficiently make mass changes and duplicate high-performing campaigns
- FBX: retarget prospects and customers through the Facebook Exchange (FBX) real-time bidding platform
- Ad Scheduling: automate and schedule changes to keep your program running as desired
Invest marketing budget more effectively with tools to reach your highest value audiences and consumers most likely to convert.
- Intent-Driven Audiences: Achieve higher ROI by targeting audiences on Facebook based on intent demonstrated through search engine activity
- Intent-Driven FBX: Leverage search and Product Listing Ad performance data to bid more effectively out of the gate on Facebook Exchange
- Audience Reach Engine: Identify new target audiences based on affinity, relevancy and shared demographics of high-performing interest segments
- Audience Libraries: Save time and resources with tools that enable you to easily save and reuse your best performing targeting segments
Bid, Budget & Creative Optimization
Maximize return through tailored algorithms that help you discover new audiences and convert new customers.
- Budget Management: automatically allocate budget to campaigns that can best meet your defined performance goals
- Facebook-specific Bidding Solutions: leverage bespoke algorithms that are calibrated to meet your business needs via Facebook
- A/B Testing: easily test different ad creatives and segments to optimize campaign performance
- Demand Driven Campaigns: turn top performing products into Facebook ads
Measurement & Attribution
Measure each customer interaction across channels and devices to gain a holistic view of performance.
- Owned Media Intergration: track and analyze sales and conversions driven by organic social media
- Social Attribution Solution: apply credit to each interaction across online media channels through customized attribution models
- Mobile Support: track and measure app installs, in-app purchases, and lifetime value
- Flexible Dashboards & Reports: create your own analytics and performance views
Training & Support
Get up and running quickly and stay ahead of the curve with the most extensive training and enablement in the industry.
- Social Certification Program: take our comprehensive program to master social media marketing and the Kenshoo Social platform
- Dedicated Account Management: leverage resources to share best practices and stay up-to-date on the latest Kenshoo developments
- KenshooU: ramp up with our online portal and extensive training content library including on-demand videos
- Managed Services: tap into Kenshoo's expert team for full campaign management as needed