Last Tuesday, we celebrated St. Patrick’s Day by hosting the most prolific game and app developers at the Kenshoo App Marketing Summit (KAMS).

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This acronym holds a dear place in my heart as 20 years ago I would have much more likely to spend St. Paddy’s at this KAMS with a nickel green beer and not some fancy import….

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The event was held in partnership with Matomy who has embraced the gaming community with open arms….

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Throughout the event, the audience was riveted, at points throwing their hands in the air and waving them around like they just don’t care….

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What was all the fuss about? Well, it doesn’t get much better than the world’s leading developers sharing insider tips on driving user acquisition and monetization via mobile app marketing…..

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We went deep into the “Heart of Vegas” with Product Madness and Matomy to see what it takes to become the #6 top grossing casino game…. #micdrop

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Bottom line? It takes more than luck indeed….

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For starters, marketers must mind their metrics and leverage benchmarks like those provided in the Kenshoo Mobile App Advertising Trends Report…..

And, when it comes to maximizing user lifetime value, Atif Khan from Facebook reminded us that marketers “must encourage them to open the app more often and keep them…”

Overall, it was a great event and everyone walked away with actionable insights and hopefully the luck of the Irish!