by Ian Lopuch, PPC Ian

“I’m a huge fan of SEM platforms and you’ll often find me blogging about them. One of my absolute favorite platforms, Kenshoo, has been publishing some seriously amazing whitepapers. A while back, I reviewed their Best Practices for Bid Management whitepaper, one of my all time favorites. If you haven’t read that one, I highly recommend it Today, I’m thrilled to review Kenshoo’s new FREE whitepaper: 2012.”

Read the full article on PPCIan.com.