The KENSHOO SEARCH platform works via API with the three major search engines, Yahoo!, MSN and Google. We believe contextual search is the future of advertising, which is why we are devoted to producing the most advanced search technology available. “Search marketing is close to where value is delivered. Search pays on clicks, which correspond to prospects doing active research or buying. We think that Google and other search-based firms could actually see prices increase as marketing dollars cut from mass brand advertising begin to flow into performance-based search.”
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