by Jessica Davies, The Drum

“The results, which spanned 10 billion paid search impressions and clicks globally across the Kenshoo platform during November and December in 2013, revealed that tablet paid search campaigns were particularly successful for retailers in the UK, driving 40 per cent more clicks, 48 per cent more conversions and 39 per cent more revenue compared to the same period last year.”

Read the full article on TheDrum.com