Under the terms of this agreement, Annalect and Kenshoo are collaborating on new and innovative solutions within search engine marketing (SEM), social media and emerging online advertising channels. The most recent proof-of-concept being executed by the companies focuses on mobile marketing and enables advertisers to track the impact of online and offline ads on local consumer activity.
“We’re excited to expand our partnership with Kenshoo,” said Scott Hagedorn, CEO of Annalect. “By combining the engineering talent at Kenshoo with the strategic and analytical minds at Annalect, we’re creating solutions for clients that are not just innovative for the sake of innovation, but actually generate tangible business results.”
Annalect teams have used Kenshoo’s digital marketing software for more than two years across such clients as HBO, HP, Lowe’s, Starbucks and State Farm. Resolution Media, a leading digital marketing agency and an Omnicom Media Group company, was the first to pilot Kenshoo and now leverages the Kenshoo Universal Platform as part of its sophisticated SEM and social media solution.
“Kenshoo has proven time and time again that it can deliver,” added Alan Osetek, president of Resolution Media. “At Resolution Media, we’re focused on driving results through digital data and insights. Kenshoo’s robust platform plugs right in to our RM3 data warehouse and reporting suite; so we can quickly identify opportunities and seize them for clients.”
Clients of Omnicom Media Group’s global ad agencies, OMD and PHD, also benefit from Kenshoo’s advanced automation, powerful algorithms and flexible technology integration with proprietary Annalect tools to ensure maximum return on marketing investments.
“PHD is always in the process of finding a better way to meet our client’s communications goals,” commented Craig Atkinson, president and chief digital officer at PHD. “The partnership between Annalect and Kenshoo will help our partners connect the dots between the Web and the cash register while optimizing all consumer touchpoints along the way.”
“Since the early days of Kenshoo, the people within Resolution Media and Omnicom Media Group have had a hand in shaping the direction of our company and platform,” said Yoav Izhar-Prato, CEO of Kenshoo. “We look forward to expanding our partnership and keeping the team at Annalect entrenched as a Kenshoo design partner. Together we’ll introduce ground-breaking products that will change the fundamental ways advertisers think about digital marketing.”
Specific to the mobile space, Kenshoo and Annalect are leveraging social network APIs to track check-ins and other location-based activity. This allows marketers to support online (and offline) advertising efforts by activating mobile devices as a source of consumer insights while driving in-store purchases.
“Mobile is the key connection point between Social and Local,” added Alon Sheafer, chief strategy officer at Kenshoo. “Working with Annalect, we’ll be able to give advertisers an edge with unique targeting data to reach consumers at the right time with the right message.”