by Chris Lee, NMK

“Gender is just one of the many rich targeting options available to Facebook advertisers, according to the study’s co-author, Kenshoo Social. But why are men cheaper to reach?
‘It likely has something to do with how men use the site,’ Kenshoo Social’s chief marketing officer Aaron Goldman told NMK. ‘Typically, they spend less time browsing and chatting so they come in and out of the social network with focused intent; I’m looking for something specific or someone specific, I come to Facebook, find it, him or her, and then get out.”

Read the full article on NMK.com