by Jessica Davies, New Media Age

“Men are responsible for two thirds (60%) of the click-through rates (CTRs) on Facebook ads, despite the fact more women use the social network, according to a new study.

The report, conducted by Resolution Media and Kenshoo Social, tracked 65bn Facebook ad impressions and 20m Facebook ad clicks over a year globally.”

Read the full article on NMA.co.uk (subscription required).