by Barry Levine, CMS Wire

Kenshoo, a provider of predictive media tech and cloud-based digital marketing solutions, is now integrated with Oracle’s Social Cloud.”

“The company said the integration will allow a more integrated management of ‘each piece of the owned, paid and earned social media puzzle.’ An example use case: managers of paid media can determine which organic social posts are getting the most engagement, so those posts can be supported through paid ads.”

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