Kenshoo Inc. Team Grows as Geoffrey Shenk Becomes Managing Director and Chad Baldwin joins as Director of Strategic Accounts
October 13, 2008 (San Francisco) – With a rapidly growing customer base, Kenshoo Inc. continues to boost its US presence and expand their San Francisco office. Significant wins and big plans for the US Market have helped Kenshoo Inc. attract a top team to lead their efforts to dominate the local market. Geoffrey Shenk joins as Managing Director of North American operations and Chad Baldwin will be the Director of Strategic Accounts. Both have years of experience in the search engine industry and bring a wealth of knowledge and energy to the company.
Geoff Shenk has over 13 years of experience in digital advertising and search engine marketing. He has worked for analytics, ad-serving, rich media, ad-networks and optimization companies including AllAdvantage, Walt Disney Internet Group, I/PRO, DoubleClick and Google. His most recent position was assisting in launching DoubleClick’s DART Search (SEM tool) in North America. Geoff has been a speaker, panelist and presenter for SEM/media related events and has worked closely with Fortune 1000 companies to improve online marketing effectiveness, primarily focusing on SEM.
“Working on almost all continents and having a strong foothold in the UK and Japan, we knew it was time for us to tap into the amazing potential for Kenshoo in the US market. After partnering with Sequoia Capital a year ago, we decided to proactively strive for dominancy as the best Search Marketing Platform in the US. One of our key US clients’ has said “I chose Kenshoo because it is as much about the people as it is about the technology.” We therefore invested a lot of time and efforts looking for the right man for the job. Geoff stood out as the perfect fit and given his personality, talents, background and approach, I am more confident than ever that the US will take off and become our key market globally” says Yoav Izhar-Prato, CEO of Kenshoo. ”Lately much has changed in the world economy. We fully recognize the new environment and are committed to deliver our clients tools to help them automate and enhance their online advertising in the most effective and measurable terms possible and thus helping them increase sales and cut costs where it most matters” adds Yoav.
“I am extremely proud of Kenshoo’s advanced search technology as well as our fresh approach to customizing the Quality Management™ approach to each client’s specific needs. The positive impact Kenshoo’s customers are experiencing with their ROI as well as the reduction in laborious but necessary tasks due to increased efficiencies thanks to KENSHOO™ Search is dramatically different than anything else in the market. The easy to use system is very well thought out and automates many of the ‘other’ key components of managing search that truly matter. Other tools just don’t address this, or do this well. The strategic advantage that this platform is giving clients is unmatched and I am excited to be a part of it. Tough economic times call for better technology that delivers results, and Kenshoo is it,” says Geoff Shenk, Managing Director, Kenshoo North America.
Chad Baldwin brings over 15 years of digital marketing and technology experience to Kenshoo. Prior to joining Kenshoo, Chad led the Coremetrics Search business where he integrated online analytics data to drive overall program optimization for Fortune 1000 online retail, travel and financial services companies. At Coremetrics, Chad was responsible for SEM strategy, product management and client services. In his past, Chad led team teams at J. Walter Thompson Digital, Autodesk and M/K Direct & Interactive driving high performance online programs for B2B companies such as Cisco, Oracle and Sun Microsystems as well as B2C programs for Levis, Mondavi and Land’s End.
“We are excited by the depth of knowledge and experience that Chad brings to our team. His knowledge and professional approach will allow us to provide the best front for our clients. KENSHOO Search was designed and built to answer the requests of our clients – Having Chad at the forefront will enable us to get the best input and feedback straight into the product. When you have stars on your team – the sky is the limit” says Alon Sheafer, VP Products of Kenshoo.
With this new leadership in place, Kenshoo is moving ahead with expanding its San Francisco office and currently has several positions open.
Kenshoo is the provider of KENSHOO™ Search, the only 3rd generation end-to-end search marketing platform. Built utilizing the Quality Management™ approach, KENSHOO Search enables marketers to optimize every aspect of their campaigns to achieve maximum ROI. Kenshoo’s automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.