by Jim Tierney
Advertisers spent 23% more year-over-year on paid search on Cyber Monday, according digital marketing software firm Kenshoo’s Online Retail Holiday Shopping Report.
The report comprises Cyber Monday and the week leading up to one of the season’s busiest days for online shopping. The dataset examined by Kenshoo represents more than 12 billion total search advertising impressions, 160 million clicks and three million online sales transactions across U.S. online retail advertisers.
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