by Ari Rosenstain, Kenshoo Director of Marketing Research

“In this column, I want to focus on how PLAs will affect Google AdWords and how online merchants can make the most of the AdWords PPC campaigns by embracing the new format. Not only is the PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches.”

Read the full article on MultiChannelMerchant.com