by Shubhi Tandon, Digital Market Asia

“Asia-Pacific and Japan witnessed a 15 per cent rise in search advertising spend in the past year. This was underpinned by a phenomenal 69 per cent rise in advertiser spend on smartphone search ads. In comparison, desktop search ad spend rose only seven per cent in the year to end of June in the Asia-Pacific and Japan region, a Kenshoo report highlighted.”

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