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The Mobile Opportunity Gap: An Analysis of Consumer Shopping Behavior and Multi-Device Advertiser Strategy

According to comScore, 50% of all time spent online is now spent on a mobile device (tablet or smartphone) and consumers are allocating more than half of their online shopping time to mobile devices. But are retailers positioned to capitalize on this shift?

Yahoo and Kenshoo partnered on a joint research project to delve into multi-screen (PC, smartphone, and tablet) shopping behavior and what retailers must do to effectively meet consumers’ cross-device expectations.

Our research underscored the real opportunity for retail marketers: those that can quickly shift behavior and budget to incorporate mobile will be best positioned to meet consumers’ surging demand for high-quality multi-device shopping experiences.

Download The Mobile Opportunity Gap to uncover the key consumer shopping trends and how marketers should respond in this three-screen world. To view Kenshoo’s complete advertiser three-screen perceptions research, please click here.

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