“The role of mobile phones and tablets in U.K. paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to the latest data from Kenshoo.

The Kenshoo report which indicates that increasing demand for both tablet and phone advertising in the U.K. has driven up Cost-per-Click (CPC) to £0.20 on phones and £0.30 for tablets (which is now equal to computers).”

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