Mexico office expands team and provides local support to rapidly growing market
Mexico City (September 30, 2015) – Kenshoo (www.Kenshoo.com), the global leader in agile marketing, today announced the opening of its new office in Mexico City to build on the established success serving the Latin American market. With many successful clients already operating in the region, the new office will better position Kenshoo and its award-winning Infinity Suite to help marketers continue capitalizing on the rapidly growing market.
“Since announcing our partnership with Kenshoo in 2012, we’ve come to rely on their innovative, industry-leading solutions to deliver results for our clients,” said Pedro Quinzanos, CEO of VirKet, one of the largest digital marketing firms in Mexico. “Recently, Kenshoo’s Infinity Suite helped increase ROI for our client, PriceTravel, while proving their strategy had an impact across online and offline sales. Specifically, the client was able to account for an average of two in-store transactions for every eCommerce sale. Knowing that Kenshoo will have a Mexico City office will help to strengthen an already great partnership.”
According to eMarketer, Latin America’s total media ad spending will reach $42.01 billion and rank first in terms of growth rates for total media ad expenditures (13.2%) in 2015 among six regions tracked (Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe). eMarketer also projects Latin America to be the only region worldwide to achieve double-digit growth rates for total media ad spending through 2019, bringing total regional spend to $65.54 billion.
“eMarketer predicts digital ad spend in Mexico will reach $1.56 billion in 2016, a 23% increase from 2015, exemplifying growing interest in both paid social and search all across Latin America,” said Jonathan Schimmels, VP of Sales, Latin America, for Kenshoo. “, Kenshoo’s Mexico office ensures we can serve as a trusted resource and partner for Latin American marketers seeking to make the most of the opportunity.”
“Through our partnership with Kenshoo, we were able to quickly and efficiently scale our Facebook advertising campaigns, more than tripling our ad spend while significantly reducing our cost-per-acquisition,” said Constantino Madero, VP and co-founder for MiMoni, an innovative pioneer in the credit risk assessment and lending industry, headquartered in Mexico. “Having a local Kenshoo office will enable us to better leverage their extensive offerings and expertise as we expand our digital marketing efforts.
Sophisticated marketers leverage Kenshoo’s Infinity Suite to run digital marketing campaigns. Kenshoo’s recent advancements in social and mobile marketing, areas of focus for Latin American marketers, include supporting the recently-launched Instagram Ads, partnering with Drawbridge to solve cross-device attribution, and offering optimization across marketers’ entire social portfolios. These types of innovations play a key role in aiding marketers to achieve their greatest success, and through the Kenshoo Infinity Suite, marketers are poised to gain agility in their adoption of new opportunities such as these.
Kenshoo is the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile, and display advertising. Kenshoo is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Japan, Yahoo Gemini, Bing, and Baidu. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, Havas Media, Horizon Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens and Zappos. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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