Men are Cheap is the latest in the series of Social Media Insights reports produced by Kenshoo Socialâ„¢ in partnership with Resolution Media. In this report, we explore gender differences in the Facebook population and provide tips on how to use these insights to smartly target social media campaigns.

In addition, download Social Media Insights Part 1 – Metrics that Matter and Part 2, the 2012 Social Media Advertising Global Games.