by Laurie Sullivan, MediaPost Blogs

“The study, conducted by Kenshoo and Resolution Media, analyzes 65 billion Facebook ad impressions and 20 million clicks from 2011.

Aaron Goldman, Kenshoo CMO, admits that Facebook isn’t the only media property that allows marketers to segment males from females, but the ability to target by likes, interests, and social connections allows brands to expand their reach into the upper part of the marketing funnel or the beginning of the research process.”

Read the full article on MediaPost.com