by Laurie Sullivan

Marketers have begun to understand the benefits from integrating media, such as search and social. They realize consumers jump from search engines to social sites to product recommendations when researching products and services, continually toggling between social networks and search engines. For example, research from digital marketing agency Kenshoo reveals 22.5 percent of all online retail sales prompted by Facebook ad clicks in the conversion path include at least one click on a search advertisement.

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