by Laurie Sullivan, MediaPost

“It’s one thing to budget higher for search ads during a two-month period around the holidays, but another to generate higher revenue and profit from the investment.

The ‘Kenshoo 2012 Global Online Retail Holiday Shopping’ report recapping aggregate client paid-search budgets and cost per clicks identifies higher returns on larger investments during the last two months in 2012.”

Read the full article on MediaPost.com.