by Laurie Sullivan
Kenshoo, Proclivity Media, and others will soon integrate offline check-in and sales data with online search and other activities.
Kenshoo, a digital marketing software company, will roll out tools that allow advertisers to combine check-in services with search and social data. Geoffrey Shenk, a managing director for the company, shared details with MediaPost and a handful of OMMA Global attendees who joined the conversation. CMO Aaron Goldman briefly mentioned the service and ability to add performance data in December.
Read the full article on MediaPost.com.