by Steve Smith, MediaPost

“Social media platform Kenshoo was generally enthusiastic about Google’s change, though less so for its pricing implications. Will Martin-Gill, General Manager, Kenshoo Search says, ‘We expect Google’s enhanced campaigns to accelerate mobile adoption, which could create more competition — and potentially higher cost per click depending on bid strategy, though it’s too early to tell.'”

Read the full article on MediaPost.com.