by Laurie Sullivan, MediaPost

“Digital marketing company Kenshoo on Tuesday released a PLA function as part of its enterprise platform that allows search marketers to manage tracking within data feeds and better predict PLA revenue per click based on set bids.

PLAs won’t become Google’s next cash cow, but will feed into the overall cash cow by maximizing revenue per search (RPS), said Aaron Goldman, CMO at Kenshoo. ‘Per individual query, PLAs may cannibalize text search ads, but at the overall monetization-level, it will increase RPS and total revenue for Google,’ he said.”
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