by Laurie Sullivan, MediaPost

“Kenshoo has integrated adMarketplace as a search channel allowing mutual clients to view adMarketplace conversion and cost data directly in the Kenshoo platform. It passes brand conversion data to adMarketplace’s Advertiser 3D platform to help advertisers optimize campaigns across the adMarketplace search network. The two companies have been working together on this for about a year.”

Read the full article on MediaPost.com.