By Sean Hargrave

“We use Kenshoo to spread our budget across the three search engines based on what people are searching for, what we have told the software we want to push at any particular time and, crucially, what we have in stock. We have more than a million keywords and keyword combinations to monitor – it would be impossible to do that across all three search engines without this help.”

– Emma McLaughlin, head of online acquisition and retention, John Lewis.

Read the full article on MarketingWeek.co.uk