by Natalie Brandweiner, MyCustomer.com

“Aaron Goldman, CMO at Kenshoo, said: ‘With billions of people around the world actively connecting on Facebook, Twitter, Google+, LinkedIn, and Pinterest, marketers have eagerly turned to social media to engage their target audiences.

‘Today, most marketers include some type of social advertising in their programmes, but the options available to them have increased exponentially, as has the ability to measure the effectiveness of their outreach.’

‘Social advertisers are still not using advanced optimisation tactics, the finding showed. More than half of respondents said they use ad rotation but only one-third use granular targeting to reach the right audiences. And most of those who do target primarily use basic criteria like demographic targeting.'”

Read the full article on MyCustomer.com