lion and lion logo

INFINITY AWARDS SUBMISSION

Objective:  

  • To determine the most effective way to drive online sales for Nescafe’s newly launched Oblo coffee machine capsules.

Solution:

  • Used Kenshoo Social’s A/B test function to split the audience into mutually exclusive and collectively exhaustive groups.
  • Tested the same creative on three different placements: Mobile only, Desktop only, and Mobile and Desktop.

Results:  

  • Although the mobile placement received a higher click-through rate, the combined mobile and desktop placement achieved a higher conversion rate and thus lower cost-per-acquisition.