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INFINITY AWARDS SUBMISSION

Objective:  

  • To obtain leads (applications) for a credit card.
  • Maintain a target cost-per-acquisition (CPA) while scaling to a higher volume of conversions.

Solution:  

  • Automated bid and budget decisions with Kenshoo Portfolio Optimizer ensuring they hit their target CPA.

Results:  

  • The previously volatile CPA became more consistent and met the client’s goal.