Specialist internet marketing agency chooses Kenshoo Local platform to create and mass-manage large numbers of search marketing campaigns
Paris (12 November 2013) – Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, has announced that Linkeo has chosen the Kenshoo Local (www.KenshooLocal.com) solution to create, manage and optimise all search engine marketing campaigns for its customers.
Linkeo is a communications agency dedicated to advertising and marketing for local companies. It manages the marketing for more than 25,000 customers, mainly small businesses (merchants, professionals, etc.) for whom it offers a package ranging from web site creation and hosting to search engine optimisation and search engine marketing.
Faced with an increase in activity and the challenges of managing campaigns across multiple search engines, Linkeo decided earlier this year to replace its internal tool which was unable to manage the required scale. After a review of the available solutions on the market, the company chose Kenshoo Local.
“We wanted a solution that automates the management of campaigns for our customers and centrally manages the growing volume of data through different search engines,” says Richard Volodarski, Marketing Manager at Linkeo. “The Kenshoo Local solution met all of these criteria. It helps us save time when setting up the campaign and instantly provides all the main key performance indicators that customers wish to have. In addition, customers can also enjoy personalised access to back-office and dashboard monitoring of their campaigns if they wish. This can be easily adapted according to criteria the customer wants to track. Finally, thanks to its powerful algorithms, Kenshoo Local allows us to meet customers’ demands and specific objectives.”
Linkeo stressed that the Kenshoo Local solution was chosen because of its flexibility and scalability. Kenshoo Local has been designed specifically for companies that manage marketing for a large number of small and medium sized enterprises (SMEs), shops, retailers, franchises, or sole traders. Based on the Kenshoo Search platform, Kenshoo Local is the first solution capable of providing tools that simplify the creation of accounts and enable mass management of hundreds or thousands of multi-channel campaigns as well as extremely accurate geographic targeting.
“The Kenshoo Local solution is quite suitable for the specific needs of our customers,” adds Volodarski. “Kenshoo allows us to guarantee our clients the visibility of their campaigns across all search engines, thus optimising their investment. ”
“We are excited about the collaboration with Linkeo and very happy to support them in their development,” says Cédric de Sereys, Business Development Director for Kenshoo France. “France has nearly 3.2 million small and micro businesses and they have specific needs that Linkeo has responded to with a compelling offering. With Kenshoo Local, Linkeo can bring real added value to its customers and thus help ensure a better return on investment.”
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than €19 billion in annual client sales revenue. The Kenshoo platform delivers Infinite OptimisationTM through closed-loop targeting, universal integration, and dynamic attribution. Kenshoo’s adaptive technology, proven algorithms, and unmatched scale power campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo’s European clients include Accor, Burberry, GroupM, Havas Media, John Lewis and Tesco. Kenshoo has 18 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.
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