Singapore, December 17, Luxola, a beauty e-commerce start-up that delivers products to the home, said it increased social advertising sales by 317% in Southeast Asia after utilizing the Kenshoo Infinity Suite to manage and optimize its digital marketing.
Luxola first launched in Singapore in 2011 and quickly developed into a cosmetics and skincare mecca, providing more than 4,000 products to customers throughout South East Asia, Australia, India, and the United Arab Emirates. The company, newly acquired by luxury retailer LVMH, was seeking a sophisticated social and search advertising solution that could support its growth and help the brand reach a niche demographic, maximise conversions, and sell more to existing customers ‒ all at a lower cost per acquisition.
Additionally, the beauty brand required a solution that could intelligently automate and adjust bids and budgets throughout the day to optimise conversions and reduce the manual nature of operations.
By partnering with Kenshoo, the number of online purchases, or checkouts, increased by 102% during the six-month social ad campaign, while online revenue increased 317% in the same period. The acquisition cost per checkout reduced by 27% while the overall social ROI increased 52%.
On the search advertising side, Luxola’s click-through rates (CTR) have increased 100% from the second to third quarter of this year, with cost per click (CPC) decreasing 5%, indicating a more relevant audience is being engaged. Overall the company’s ROI has increased 30% due to efficient and automated optimisation in search advertising campaigns.
“To keep up with our consumers we needed an agile digital marketing solution that could intelligently respond to the varied and complex way our customers interact with our brand online,” said Andra Winatama, Regional Head of Performance Marketing (PPC), Luxola. “Kenshoo enabled us to seamlessly engage high value audiences with relevant ads across social and search to increase our online sales revenue in an efficient and scalable way.”
The company, in tandem with Kenshoo, set about activating cross-channel data to improve audience targeting and creating libraries of its most profitable and influential audiences. More specifically, Luxola recently launched Kenshoo Intent-Driven Audiences (IDA) to leverage search signals to better inform its social targeting.
IDA automatically creates Custom Audiences on Facebook based on the intent demonstrated through search engine activity. This way, Luxola can re-engage high-value audiences while expanding reach to new customers via lookalikes.
“Retailers can achieve tremendous benefits and results when automating and targeting their social and search advertising programs,” said Kenshoo Asia-Pacific and Japan Managing Director Yukihiko Imamura. “Luxola has demonstrated that by increasing online conversions dramatically in a short period of time.”
Read the full case study here.
Kenshoo is the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile, and display advertising. Kenshoo provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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