London, UK (February 3, 2009) – lastminute.com has selected Kenshoo’s technology to support its Nordic search marketing program. Their goal is to tap into advanced tactics that can increase campaign quality and sales volumes.

Striving for continual improvement, even in these challenging times, lastminute.com was seeking a solution that would help them better target their customers and increase the value earned from advertising campaigns. With prior success using search marketing, lastminute.com searched for a new solution to take their inventory and campaigns to the next level – and found one that was a unique, advanced, holistic tool.

KENSHOO™ Search was chosen as the search engine management platform due to its depth of features along with its unique approach. The methodology, called Quality Management™, is centered on improving campaign quality and provides powerful flexibility to make use of lastminute.com’s diverse inventory and match it against geographical target markets and seasonality.

“lastminute.com is a premiere online travel and leisure retailer. We provided lastminute.com with the approach, tools and technology to deploy their business strategies with the most advanced search marketing techniques. They can now react more quickly to changes in the market, while targeting the most likely potential customers.” Said Mike Chowney, Managing Director of Kenshoo in the UK.

“Kenshoo are search marketing innovators and their expertise comes to life in their platform. We needed a solution that freed up our campaign managers to concentrate on the strategic tasks and not get bogged down by the day to day activities that come with search marketing. KENSHOO Search’s many features more than meet our needs; automating countless processes like the integration of our inventory and increasing the quality and value of our campaigns while supporting our multilingual needs to reach across Europe,” said Daniel Yates at lastminute.com.

About Kenshoo
Kenshoo (http://www.kenshoo.com) is the provider of KENSHOO™ Search, the only 3rd generation end-to-end search marketing platform. Built utilizing the Quality Management™ approach, KENSHOO Search enables marketers to optimize every aspect of their campaigns to achieve maximum ROI. Kenshoo’s automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.