San Francisco (February 16, 2011) – Kenshoo (www.kenshoo.com), a global leader in search marketing and online advertising technology, today announced the general availability of its newest product, the Landing Page Watchdog. Through real-time monitoring of search advertising landing pages and incisive alerts, the Kenshoo Watchdog provides a new level of brand protection and campaign effectiveness.
The Kenshoo Watchdog uses a patent-pending algorithm to check the validity of paid search destination URLs on a 24-hour basis while prioritizing landing pages for ads that are most critical to campaign success. Beyond “page not found” errors, the Watchdog alerts campaign managers to pages that have too many redirects, thus slowing down the user experience and potentially harming search engine quality scores.
After over a year of development, the Kenshoo Watchdog was deployed in a live beta with some of the world’s largest advertisers. Companies with websites that are frequently changed or internet retailers that continually update inventory have seen tremendous value from this new product. One leading retailer used Kenshoo’s Watchdog to identify landing page errors that were estimated to have cost the company more than $120,000 in wasted ad spend and over $250,000 in lost potential sales revenue within the first week of deployment.
“Every marketing superhero needs a sidekick,” said Ariel Fligler, vice president of products at Kenshoo. “The Kenshoo Watchdog helps campaign managers flag landing pages that, if left unattended, waste budgets, damage conversion rates, and erode quality score. At Kenshoo, we’re always looking to give our customers every possible advantage and we’re confident that Watchdog will quickly become a search marketer’s best friend.”
The Kenshoo Watchdog is based on a patent-pending algorithm and prioritizes URL validations so that the ads with the largest budgets are checked most often. Watchdog also gives priority to landing pages that were recently changed to help marketers avoid human errors. When Watchdog finds an error, an alert is triggered for campaign managers to review the issue and quickly upload the proper landing page URL back into the campaign. A brochure is available at www.Kenshoo.com/Watchdog for more information.
“We’re very excited about Kenshoo’s Landing Page Watchdog,” said Dan Garzia, Sr. Director of Digital Marketing & Analytics at Travelocity. “This market-leading innovation is needed for large complex campaigns to validate that paid search landing pages are resolving as expected. In a short-period of time, Watchdog has proven its value.”
“The rapid pace of development and innovation at Kenshoo is astounding,” said Janel Laravie, Co-Founder of Chacka Marketing. “The Kenshoo Watchdog will be a great asset to my team and help us ensure our clients are getting the most out of their search advertising campaigns.”
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing and online advertising. Kenshoo’s global platform delivers the control, automation and results needed to make better investments across search, social and display campaigns. Advertisers, agencies and marketing providers use the Kenshoo EnterpriseTM and Kenshoo LocalTM suites to direct more than $15 billion in online sales revenue and over $1 billion in annual ad spend. Kenshoo powers eight of the ten largest ad agency networks and five of the top ten retailers. With campaigns running in more than 100 countries, Kenshoo customers include such brands as Barnes and Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.