by Chris McCann, Greylock Partners

“In the bucket of acquisition, the top tools used include:
– Attribution — AppsFlyer and Adjust
– SEO — MOZ and Sensor Tower
– Virality/referral tools — 80% of growth teams built in-house.

One tool to note is Kenshoo which is used across the full acquisition stack by larger companies 100M+ users.”

Read the full article on GreyLock.com