Kenshoo Search
KENSHOO SEARCH™, is an end-to-end SEM platform, which automates the process of building and optimizing cross channel search campaigns.
Quality Management with KENSHOO SEARCH™.
Quality Management is a unique approach which automates all aspects of Search campaigns. Bid management is not enough anymore! In today's search engines arena, creating a successful SEM campaign consists of a wide array of elements;
Long-tail keyword expansion
Kenshoo's exclusive search formula guarantees every search engine marketing campaign a long tail. By using patented multilingual keyword expansion, KENSHOO SEARCH™ automatically identifies thousands of related keywords from real user search terms- with no need for manpower and hours of effort. Constant updates on the campaign insures updated information on the exact keywords.
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Dynamic Sites
Website content perpetually shifts as new and improved products reach the cyber-shelves. The need for updating multiple campaigns is vital in order to keep up with this ever-changing environment. With the unique ability to automatically update itself as web content changes, KENSHOO SEARCH™ enables the client high ROI SEM campaigns. By staying in tune with this constantly changing environment, KENSHOO SEARCH™ seamlessly index a site and upload the exact model/brands or other keywords and data together with the deep link URL to the search engines. This enables the upload of the merchant's products onto the Search engines as well as updating it as the site changes. The added bonus is the low cost per click, high CTR, high conversion rates and maximized ROI that result from the highly relevant landing page.
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Intelligent Bid Management
Featuring an easy-to-use and configurable Bid Management solution, KENSHOO SEARCH™ allows your bids to be flexible, applying its' logic to all major search engines, it even allows you to create your own bid policy. Whether your products require maximum exposure or a positive ROI on any level, KENSHOO SEARCH™ follows campaign behavior in real time, detecting changes and reacting to the competition, insuring high ROI on your SEM campaigns.
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Click Fraud
KENSHOO SEARCH™ offers the invaluable asset of identifying click fraud in real time. With the ability to manage multiple campaigns all at once, KENSHOO SEARCH™ reports the detection of Click Fraud immediately, protecting advertisers from over clicking, and allowing clients to obtain a refund. In addition, KENSHOO SEARCH™ has ability to pause campaigns when sites malfunction.
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Quality Reporting
Stay on track with comprehensive reporting of your campaigns. KENSHOO SEARCH™ understands the importance when it comes to reporting. With Kenshoo search, in-depth reports are created that analyze traffic from different networks, displaying click distribution and ROI geographically, daily, and hourly, to take your campaigns to the highest level of success.
Back to top
KENSHOO SEARCH™, is an end-to-end SEM platform, which automates the process of building and optimizing cross channel search campaigns.
Quality Management with KENSHOO SEARCH™.
Quality Management is a unique approach which automates all aspects of Search campaigns. Bid management is not enough anymore! In today's search engines arena, creating a successful SEM campaign consists of a wide array of elements;
- Selecting relevant keywords
- Updating deep links URL's
- Creating effective ads
- Providing and constantly updating bids
- Monitoring the traffic
- Structuring cross platform campaigns
- Reporting and analyzing data on-time
Long-tail keyword expansion
Kenshoo's exclusive search formula guarantees every search engine marketing campaign a long tail. By using patented multilingual keyword expansion, KENSHOO SEARCH™ automatically identifies thousands of related keywords from real user search terms- with no need for manpower and hours of effort. Constant updates on the campaign insures updated information on the exact keywords.
Back to top
Dynamic Sites
Website content perpetually shifts as new and improved products reach the cyber-shelves. The need for updating multiple campaigns is vital in order to keep up with this ever-changing environment. With the unique ability to automatically update itself as web content changes, KENSHOO SEARCH™ enables the client high ROI SEM campaigns. By staying in tune with this constantly changing environment, KENSHOO SEARCH™ seamlessly index a site and upload the exact model/brands or other keywords and data together with the deep link URL to the search engines. This enables the upload of the merchant's products onto the Search engines as well as updating it as the site changes. The added bonus is the low cost per click, high CTR, high conversion rates and maximized ROI that result from the highly relevant landing page.
Back to top
Intelligent Bid Management
Featuring an easy-to-use and configurable Bid Management solution, KENSHOO SEARCH™ allows your bids to be flexible, applying its' logic to all major search engines, it even allows you to create your own bid policy. Whether your products require maximum exposure or a positive ROI on any level, KENSHOO SEARCH™ follows campaign behavior in real time, detecting changes and reacting to the competition, insuring high ROI on your SEM campaigns.
Back to top
Click Fraud
KENSHOO SEARCH™ offers the invaluable asset of identifying click fraud in real time. With the ability to manage multiple campaigns all at once, KENSHOO SEARCH™ reports the detection of Click Fraud immediately, protecting advertisers from over clicking, and allowing clients to obtain a refund. In addition, KENSHOO SEARCH™ has ability to pause campaigns when sites malfunction.
Back to top
Quality Reporting
Stay on track with comprehensive reporting of your campaigns. KENSHOO SEARCH™ understands the importance when it comes to reporting. With Kenshoo search, in-depth reports are created that analyze traffic from different networks, displaying click distribution and ROI geographically, daily, and hourly, to take your campaigns to the highest level of success.
Back to top
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