by Ishbel Macleod, The Drum

“Will Martin-Gill, senior vice president of product at Kenshoo, said: ‘Integrating the Twitter Ads API into the Kenshoo Social platform supports our holistic approach to digital marketing which includes the ability to track the performance of not just paid media, but owned media assets as well. ‘Kenshoo is laser-focused on helping marketers reach their audience at key apertures to drive interaction and capture intent. Search and social, and Twitter in particular, provide incredible opportunities for marketers to achieve brand building and performance marketing goals and Kenshoo maintains an aggressive agenda to deliver best-in-class solutions across these channels.’”

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