by David Murphy, Mobile Marketing

“App install ads for gaming apps were priced higher for CPM and CPC than for other appsĀ ($6.18 and $0.67 vs. $3.15 and $0.28, respectively) but once consumers click on a gaming app ad, they are much more likely to install (39 per cent vs. 11 per cent) resulting in a drastically reduced cost-per-install ($1.73 vs. $2.70).”

Read the full article on MobileMarketingMagazine.com