Jennifer Wadsworth, InsideFacebook
“Facebook Preferred Marketing Developer Kenshoo unveiled a technology Monday that forecasts return on investment goals and automatically adjusts ad campaigns to meet those benchmarks.
Kenshoo Halogen Technology gives marketers insight and visibility into the future performance of ad campaigns. Armed with that knowledge, advertisers can find untapped market potential and make better-informed decisions about how to optimize an ad strategy.”
Read the full article on InsideFacebook.com.