by EContent Magazine

Kenshoo, a provider of agile marketing solutions, now offers full support for Google’s Expanded Text Ads (ETAs). Since its initial launch in May, Kenshoo says more than 45 advertisers in the Internet Retailer Top 1000 have deployed ETAs through Kenshoo, with over 3.5 million ETAs served and as much as 40% of weekly keyword ad spend being used for testing and optimizing this new ad format.”

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