by Helen Leggatt, Biz Report

“In an infographic released yesterday, Kenshoo Social showed that click volume has increased 16.4%, conversions are up 56.9% and ad revenue increased 28.3%. Furthermore, click-through-rate (CTR) is up 18.5% while cost-per-click (CPC) is down 15.9%.

The success of Facebook ads has been influenced, in part, by the launch of new ad targeting products, such as Customer and Lookalike Audiences, Partner Categories and the Facebook Exchange, says Kenshoo Social, along with continuing optimization of ad units.”

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