by Justin Lafferty, InsideFacebook

“Kenshoo, a Facebook Strategic Preferred Marketing Developer, came out with some great news when they looked at their clients’ ad performance in Q3 versus Q2. Kenshoo discovered that ad impressions rose 13 percent, click volume went up by 14.4 percent, conversion rate rose 2.36x, revenue more than doubled and cost-per-click fell by 9 percent.”

Read the full article on InsideFacebook.com