Search advertisers benefit from best in class solutions for driving marketing ROI
Munich (June 7, 2016) – Kenshoo (www.Kenshoo.com), the global leader in agile marketing solutions, today announced the immediate availability of advanced performance marketing capabilities for Yandex, the largest search engine in Russia.
Kenshoo brings the incredible opportunity of the Russian, Ukraine, and Turkish audiences to global advertisers through its advanced campaign execution, bidding, and tracking capabilities to Yandex, enabling marketers to drive campaign performance to optimal results.
Yandex campaigns now have the following support within Kenshoo
- Award winning bidding solutions, including Kenshoo Portfolio Optimization
- Budget planning and forecasting, to drive performance against advertiser chosen KPIs
- Labeling for campaign assets to easily track performance insights and trends
- Enhanced consumer path-to-conversion tracking capabilities with Kenshoo Infinity Tag
- Custom campaign grouping to monitor spend and performance towards KPI goals
With these capabilities, Kenshoo builds upon market-leading support for the Yandex platform.
“At Kenshoo we put the customer first irrespective of channel and that is why we saw the need to further align ourselves with Yandex.” Comments Shahar Erez, Kenshoo’s SVP Product. “In the Russian market, Yandex has increased its market share over the last 3 years, demonstrating a solid customer-centric strategy and superior platform for advertisers to engage their audience. Kenshoo’s new offering ensures that advertisers are achieving the best possible performance results they can though this fundamental channel”.
According to Yandex the new capabilities available will boost profitability for its advertisers. “As Search engine marketing becomes more competitive, we rely on best in class bid management and optimisation technology such as Kenshoo to ensure our advertisers are running the most effective and profitable campaigns through our platform. – Preston Carey, Business Development Director, Yandex.
Kenshoo’s innovative approach to delivering industry-leading paid media solutions has also recently garnered recognition at the European Search Awards where Kenshoo won the Best PPC Management Software Suite. The new expanded support for Yandex will ensure advertisers are achieving the highest possible return on marketing spend using the most advanced algorithms on the market.
Kenshoo is the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly €300 billion in annualised client sales revenue through social, search, mobile, and display advertising. Kenshoo provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include Accor, GroupM, Havas Media, John Lewis, and Tesco. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
Yandex (NASDAQ:YNDX) is one of the largest European internet companies, providing a wide variety of search and other online services. Yandex’s mission is to help users solve their everyday problems by building people-centric products and services. Based on innovative technologies, the company provides the most relevant, locally tailored experience on all digital platforms and devices. Yandex operates Russia’s most popular search engine and also serves Ukraine, Belarus, Kazakhstan and Turkey.
More information on Yandex can be found at http://company.yandex.com.