London (5th April 2011) – Kenshoo (, a global leader in search marketing and online advertising technology, has appointed Microsoft’s Karl Knights as New Business Director in its UK office.
Karl will join Kenshoo on 4 April 2011 and head a team responsible for building new business relationships with major advertisers and agencies.

With more than 13 years experience in digital marketing, Karl will bring deep industry insights and customer relationships to drive Kenshoo’s new business programme and extend the footprint of the organisation.

“I am really pleased to be joining Kenshoo,” said Knights. “With $15 billion of annual online sales revenues running through its platform, Kenshoo is at the forefront of the industry and constantly innovating. I look forward to bringing my experience with Microsoft and Yahoo to the Kenshoo team in London in an effort to develop the customer base and support the future growth of the business.”

Currently five of the top 10 global retailers and eight of the top 10 global advertising networks are powered by Kenshoo. One of Kenshoo’s key differentiators is the willingness to understand and work with its customer’s unique business needs. With 10 different bid algorithms, 12 options for keyword building, and 14 integration partners, Kenshoo works closely with advertisers and agencies to use its technology and tailor a programme that will maximise results and drive sales.

Chris Ward, UK Managing Director at Kenshoo, said: “We are delighted to have Karl on board. His wealth of experience and connections in the industry will be a huge asset for us. We are very ambitious about our plans for growth in the UK and Europe, so watch this space!”